Experiential Marketing/Events

Experiential marketing is on the leading-edge of strategic technique. Giving your target audiences an experience to remember leads to significant increases in loyalty, brand affinity, students, customers, and sales.

Back Home

Recent Projects

Turn WWU Visit Day into Epic Event

Goal:

Increase attendance during Discovery Day and make it the premiere high school visit day on campus

Results:

Doubled previous attendance record. Went from 54 to. more than 110 students and their families in attendance in one social media campaign cycle.

Screenshot 2024-05-28 at 12.11.28 PM.png

Click photo to see social media post.

Goal: Recruit students through unique local event.

Goal:

Show high school students they don't have to go to college in New York to be an artistic success.

How:

Created and hosted high school students at an "After Prom" party after attending the musical Prom on campus.

Results:

More than 50 high school students with an interest in the arts attended. All contact information collected and ongoing relationships formed. Measurable data will not be available until 2024 (the year they would typically enroll.)